The Role of Partnerships

It may seem like businesses are stand-alone entities that are always competing with one another for customers. But more often than not, there’s another product or service out there that compliments what you’re selling, and establishing a partnership with that business could bring a lot of added value to you.

Creating a partnership in business can be a great launching point for your marketing strategy. Establishing the right kind of business connection with the perfect partner could be the key to unlocking a whole new customer base and incentivizing your regular clients.

By the end of this course, you’ll be able to:

• Understand different partnership models
• Understand how partnership marketing could benefit your business
• Choose the right partnership for your business

Why take this course?

Whether your business is big or small, partnerships can be a great way to promote your brand and pool marketing plans, cutting down on your costs as you go. The information in this course will help you choose and close a partnership deal that’s right for you, and guide you on getting creative with partnership marketing to boost both your businesses.

10 mins | SCORM | Workbook