SEO and PPC

The internet’s amazing, right? All the knowledge in existence is available at the touch of a button, and on devices that fit into the palm of your hand! But besides being the world’s most comprehensive encyclopedia, when used correctly, the internet’s also a marketing superpower!

In this digital age, a business website is a must-have. But to make any website really work as a marketing tool, you need to choose, and implement, the right strategy for letting people know that it’s there. Two of the most effective methods of doing this are Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.

By the end of this course, you’ll be able to:

• Compare SEO and PPC
• Recognize the benefits of SEO and PPC
• Identify the most suitable method for your marketing
• Plan an SEO or PPC strategy

Why take this course?

Having an on-point strategy for boosting internet traffic is an absolute must in modern marketing. If you’re a leader, senior manager, or marketing executive, this course can help. It’ll explain 2 of the most popular methods for driving web traffic, and how to use them. And, by following the steps in this course, you’ll be able to effectively plan SEO and PPC strategies as part of your overall marketing strategy.

15 mins | SCORM | Development Plan