Qualifying Your Lead

Have you ever generated a hot new lead only to realize you’re barking up the wrong tree? Not every customer’s going to be interested in your product, or even have the budget or authority to complete a sale. Gathering this information early on can help you avoid wasting time and alienating customers.

Qualifying a lead is the process of working out the likelihood of a lead becoming a customer. Not every lead is worth pursuing. Taking the time to qualify a lead can help you streamline the sales process. It puts you in the driving seat, proving you know your stuff and understand your customer’s needs. This course will show you how.

By the end of this course, you’ll be able to:

• How to qualify leads for increased efficiency
• Explain the 5 steps to effectively qualify a lead
• Utilize the BANT framework as a means of researching your lead

Why take this course?

If you work as a sales representative, manager, or executive you’ll know the importance of getting a business relationship off to a good start. Qualifying your lead can help you do that. In this course, you’ll learn the importance of qualifying leads, the 5 steps needed to qualify a lead, and how the BANT framework can inform your research.

10 mins | SCORM | Development Plan